When it comes to engaging young audiences with branded content, TikTok is the platform at the forefront of everyone’s minds. But TikTok’s viewership is notoriously niche, with a fine-tuned authenticity detector. It can be a difficult platform to navigate and easy to make a mistake with your audience.
So how, and why, are massive entertainment companies like Netflix making the move to the platform? Here are our most important takeaways on how to elevate your branded content on TikTok and truly engage with your audience.
Real-time connection has shortened the chain between creators and consumers. How can you use this to benefit your brand using TikTok livestreams?
Inspired to drive your brand engagement on TikTok? Let’s chat. Butcher Bird Studios provides a professional level experience on a platform that is specifically designed to be an individual user level experience. We can enhance your project from creative conception all the way to polished execution.